Toronto, Ontario (October 24th, 2023) – Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: VGANF) (“Happy Belly” or the “Company”), a leading consolidator of emerging food brands is pleased to announce it has signed a multi-unit franchise agreement for Heal Wellness, a fresh smoothie bowl, acai bowls, smoothies and delicious breakfast waffles quick serve restaurant.
We are pleased to announce another multi-unit agreement that will see five (5) Heal Wellness stores being developed across major British Columbian markets such as, but not limited to, Vancouver, Abbotsford, Kelowna, Kitsilano, North Vancouver and other densely populated target markets in British Columbia.
This agreement for Heal Wellness will be the brands first five (5) locations of the twenty (20) units committed through our area development program in British Columbia, and bring the brands total to twelve (12) since launching the accelerated franchising framework in March 2023; bringing Happy Belly’s signed franchise agreements to twenty two (22) across all brands in its portfolio.
“This signing is a milestone for both Heal Wellness and Happy Belly Food Group as we officially become a multi-provincial operator of Heal Wellness. We have been able to make this possible by leveraging our previous franchising experience to accelerate the growth of our brands while utilizing Happy Belly’s accelerated franchising model that leverages our platform and our experienced team as they continue to deliver results”, said Sean Black, Chief Investment Officer of Happy Belly. “Anticipated opening of these locations will commence in Q1 2024”.
“This new franchisee group for Heal Wellness is one of British Columbians top operating franchisee groups. They are operators of many successful franchisee units across multiple brands in British Columbia and Alberta. The locations being chosen for these franchisee’s are perfectly aligned for Heal Wellness as the demographics of these locations reflect its customer base perfectly.”
“Our approach has always been to specialize in the development and growth of emerging brands in the food sector. Heal Wellness was an accretive acquisition by Happy Belly Food Group, and it is anticipated that our franchising program will deliver new franchised locations that will continue to drive both the top line and bottom line of the company.”
About Heal Wellness
Heal Wellness was created out of a passion and mission to serve quick, fresh wellness foods that power and support a busy, active lifestyle. Currently, we are pleased to offer a wide variety of smoothie bowls, smoothies, and delicious breakfast waffles. We are proud to highlight that every superfood ingredient in the Heal Wellness menu is carefully selected with the intention of fueling the body with a reduced ecological.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: VGANF) (“Happy Belly” or the “Company”) is a leading consolidator of emerging food brands.
Happy Belly Food Group
Chief Executive Officer
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