Toronto, Ontario (October 26th, 2023) – Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: VGANF) (“Happy Belly” or the “Company”), a leading consolidator of emerging food brands is pleased to announce it has signed a multi-unit franchise agreement for Heal Wellness, a fresh smoothie bowl, acai bowls, smoothies and delicious breakfast waffles quick serve restaurant.
We are pleased to announce, for the second time this week, another multi-unit agreement that will see five (5) Heal Wellness stores being developed across major cities in Alberta.
“Happy Belly has now signed franchise agreements in three (3) provinces for Heal Wellness: Ontario, British Columbia, and Alberta. Our accelerated franchise program has been delivering results on a consistent and repeatable basis since its launch back in March. We are leveraging our previous success in franchising from opening over 400 restaurants across North America to accelerate the growth of Happy Belly’s brands in an asset light model”, said Sean Black, Chief Investment Officer of Happy Belly. “Anticipated opening of these locations will commence in Q1 2024”.
This agreement for Heal Wellness will be the brands first five (5) locations of the twenty (20) units committed through our area development program in Alberta, and brings the brands total signed franchise agreements to seventeen (17) since launching the accelerated franchising framework in March 2023; bringing Happy Belly’s signed franchise agreements to twenty seven (27) across all brands in its portfolio.
“Our approach has always been to focus on the development and growth of emerging brands in the food sector. Heal Wellness was an accretive acquisition by Happy Belly Food Group, and it is anticipated that our franchising program will deliver new franchised locations that will continue to drive both the top line and bottom line of the company.”
About Heal Wellness
Heal Wellness was created out of a passion and mission to serve quick, fresh wellness foods that power and support a busy, active lifestyle. Currently, we are pleased to offer a wide variety of smoothie bowls, smoothies, and delicious breakfast waffles. We are proud to highlight that every superfood ingredient in the Heal Wellness menu is carefully selected with the intention of fueling the body with a reduced ecological.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: VGANF) (“Happy Belly” or the “Company”) is a leading consolidator of emerging food brands.
Happy Belly Food Group
Chief Executive Officer
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