We guide and help shape emerging food brands into scalable businesses that have a lasting impact.

We guide and help shape emerging food brands into scalable businesses that have a lasting impact.

OUR APPROACH

Happy Belly Food Group specializes in the growth of consumer food brands. We guide founders and their teams through a dedicated playbook focusing on initiatives to improve business processes, increase revenue, reduce costs and deliver operational improvements.

You can be confident in a high standard when you choose our products!

Our Brands

Happy Belly Food Group is the parent company of these consumer-facing brands

HEAL WELLNESS

HOLY CRAP

IQ FOODS

JOEY TURKS

Lettuce Love Cafe

Lumber Heads Food Co.

Pirho Fresh Greek Grill

Rosie's Burgers

SMILE TIGER

VIA CIBO

YOLKS

FRANCHISE WITH US

THE HAPPY BELLY ADVANTAGE

OPERATIONAL
EXCELLENCE

DEVELOPMENT
STRATEGY

INDUSTRY
LEADERS

PURCHASING
POWER

Shop HOLYCRAP Online 24/7

NOW AVAILABLE!

Holy Crap Cereal & Oatmeal. Try a variety pack & find your favourite flavour.

FIND US HERE

Mission & Vision

Happy Belly Food Group is proud to be a modern health and wellness company focused on curating a portfolio of delicious foods and exciting brands. We work hard to
deliver exceptional quality, service, and value each and every time to all our customers.