Happy Belly’s Heal Wellness QSR Announces signing of Real-Estate location in Sherwood Park, Alberta


Toronto, Ontario (November 29th, 2023) – Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: VGANF) (“Happy Belly” or the “Company”), a leading consolidator of emerging food brands is pleased to announce it has secured another real estate location for Heal Wellness, a fresh smoothie bowl, acai bowls, smoothies and delicious breakfast waffles quick serve restaurant.

“On October 26th, we announced a five-unit franchise agreement for our Heal Wellness brand in Alberta, and today we are pleased to announce that the first real estate location of that agreement has been signed as of November 28th, 2023. The first Heal Wellness location in Alberta will be in the city of Sherwood Park, home to renowned schools, world-class recreation facilities, and almost 4,000 businesses.”, said Sean Black, Chief Investment Officer of Happy Belly.

“This signing signifies our first location of Heal in Alberta and is a milestone for Happy Belly as we leverage our previous franchising experience to accelerate the organic growth of all our brands, coast to coast. As our stable of emerging QSR brands continues to grow, so does our ability and means to secure prime real estate locations across Canada. The city of Sherwood Park is just outside Edmonton with enough residents to make it the fifth biggest urban centre in the province. It is an ideal city that will expand Heal’s customer reach in a demographical aligned area, giving us tremendous opportunity in-store, as well as delivery.”

“With an anticipated Q2 2024 opening, we are just getting started to increase our footprint in Western Canada as this is our second secured real estate location for Heal in Western Canada in the last few weeks (out of fifty committed through our area development agreements in Alberta and British Columbia). We anticipate a significant number of openings in 2024 across Canada.”

“We look forward to continuing to execute on our franchising model as we accelerate our growth organically and inorganically through accretive M&A. The rapid expansion of the Heal Wellness brand is a prime example of our ability to execute. As free cash flow increases from the brand, we anticipate accelerating our corporate store development schedule with supplemental growth coming from our franchise program. We are just getting started.”

For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Heal Wellness
Heal Wellness was created out of a passion and mission to serve quick, fresh wellness foods that power and support a busy, active lifestyle. Currently, we are pleased to offer a wide variety of smoothie bowls, smoothies, and delicious breakfast waffles. We are proud to highlight that every superfood ingredient in the Heal Wellness menu is carefully selected with the intention of fueling the body with a reduced ecological.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: VGANF) (“Happy Belly” or the “Company”) is a leading consolidator of emerging food brands.

Happy Belly Food Group
Shawn Moniz
Chief Executive Officer


www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303

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