Happy Belly’s HEAL Wellness QSR Announces Signing of its 46th Franchise and Real-Estate Location in Bolton, Ontario

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Toronto, Ontario – (November 25th, 2024) – Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) (“Happy Belly” or the “Company”), a leading consolidator of emerging food brands is pleased to announce that it has signed its 46th franchise for HEAL Wellness and has secured a   real-estate location at 301 Queen Street South in Bolton for this franchisee. Heal Wellness (“Heal”) is a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant (“QSR”).

A collage of different food items

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“With the signing of this 46th franchise and the securing of our 14th Ontario-based location, we are extremely proud to see how far we have grown and accelerated the Heal Wellness business,” said Sean Black, Chief Executive Officer of Happy Belly. With the consistent signing of franchisees and real estate locations across Canada it shows just how consistent and repeatable our growth model is as we continue to execute. The Heal brand is on the way  to becoming a leading national brand.”

“The consistent expansion of our brands across Canada showcases the success of our franchising program. Franchisees gain from comprehensive training, continuous mentorship, and a wide array of resources, enabling them to run their businesses efficiently. The program mitigates the usual risks of entrepreneurship and offers a clear path to profitability, attracting a steady stream of eager investors.”

“With multiple brands currently having locations under construction, we look forward to opening more units before the end of 2024. Our 2025 pipeline of new stores continues to build as franchise agreements are signed along with lease agreements across North America”. 

Bolton is known for its vibrant business community. It has a thriving retail environment and the presence of high-traffic areas such as outlet shopping centers and business districts that provide ample opportunities for attracting a steady stream of customers. The combination of these factors makes Bolton a promising market for Heal, catering to the demand for nutritious and convenient food options.”

“We currently have 421 contractually committed retail locations from area developers across all emerging brands in the Happy Belly Portfolio-whether in development, under construction, or already open. As we open new stores, the Happy Belly footprint continues to grow. Our team is committed to sourcing and evaluating real estate, reviewing franchisee applications, and collaborating closely with area developers to support our asset-light franchising model. By focusing on securing high-quality franchisees and prime real estate locations across Canada, we will further strengthen our expansion efforts.”

We are just getting started.


About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) (“Happy Belly” or the “Company”) is a leading consolidator of emerging food brands.


Happy Belly Food Group
Sean Black
Chief Executive Officer

Shawn Moniz
Chief Operating Officer

FOR FURTHER INFORMATION, PLEASE VISIT:

www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are “forward-looking information” with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as “plan”, “expect”, “project”, “intend”, “believe”, “anticipate”, “estimate” and other similar words, or statements that certain events or conditions “may” or “will” occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company’s control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management’s estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company’s Management’s Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

 

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