Happy Belly Food Group Signs 20 Unit Area Development Agreement for Lettuce Love Restaurants in Ontario


Toronto, Ontario (March 9th, 2023) – Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: VGANF) (“Happy Belly” or the “Company”), a leading consolidator of emerging food brands is pleased to announce the signing of an area development agreement for the province of Ontario for the opening of 20 franchised restaurants of Lettuce Love Café, a wholly owned subsidiary of Happy Belly Food Group.

“After closing on Lettuce Love Café just five (5) months ago, we have had a chance to work with its people, their food, and successfully integrate its operations within our Happy Belly ecosystem”, said Sean Black, Chief Investment Officer of Happy Belly. “It has all the elements of a growth brand that is now ready for franchising in an asset-light model for Happy Belly, the exact same model we operated with Mucho Burrito, Extreme Pita, and Pur Blendz. To help launch Happy Belly’s franchising program we brought in an Area Developer that we worked with previously on multiple brands to establish over 25 franchise locations across Ontario. I am very pleased to announce Scott Grandin as our Area Developer for Lettuce Love here in Ontario. Scott brings another key element to our team that will enable Happy Belly to accelerate unit growth. It is a lot of fun putting the band back together as we maximize the value of our assets with both organic and inorganic growth.”

“When Sean Black and I spoke about franchising opportunities within Happy Belly’s portfolio, the opportunity to get in early was very appealing. I have a long and successful working relationship with Sean and the board members of Happy Belly, so I could not be happier that they are bringing the team back together to build yet another successful restaurant and franchising company. I see very strong demand from consumers and franchisees in the QSR plant-based sector so the timing was perfect to join an emerging brand like Lettuce Love in a sector that is emerging” said Scott Grandin.

Happy Belly has been looking to identify our growing brand within the plant-based QSR sector so the addition of Lettuce Love Café in the fall combined with today’s move into franchising gives us the opportunity to expand our QSR division.

About Lettuce Love Café

Lettuce Love was created solely with your health in mind for delivering delicious meals, smoothies & treats. Ingredients and products used are sourced from sustainable, fair-trade, non-GMO sources, and are local and organically farmed when available. We proudly prepare all our menu selections fresh, at the time they are ordered to provide the maximum nutritional benefits. Often surprising and seducing hard-core carnivores with many of our vegan and gluten-free dishes, Lettuce Love Cafe, offers a warm welcome to everyone.

Lettuce Love Café is the first of many brands within the Happy Belly Portfolio that are planned to be offered for franchising in 2023.  For franchising inquiries please see www.happybellyfg.com/franchise-with-us/  or contact us at hello@happybellyfg.com.



About Happy Belly Food Group

Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: VGANF) (“Happy Belly” or the “Company”), a leading consolidator of emerging food brands.

For more information please visit: www.HolyCrap.com, www.YamChops.com, www.LumberHeads.com, www.HealWellness.ca, www.LettuceLoveCafe.com, www.LadyGlazeDoughnuts.com, www.PirhoGrill.com, and www.HappyBellyFG.com.

Happy Belly Food Group
Shawn Moniz
Chief Executive Officer


www: www.happybellyfg.com or email hello@happybellyfg.com

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