Toronto, Ontario (January 31st, 2024) – Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: VGANF) (“Happy Belly” or the “Company”), a leading consolidator of emerging food brands is pleased to announce a leading consolidator of emerging food brands is pleased to announce it has closed on the 50% acquisition of Yolks Breakfast Inc. As of January 29th, 2024, all closing matters have been addressed and completed to acquire Yolks (“Yolks”), a boutique restaurant brand serving delicious breakfast and brunch delights in the Vancouver area.
“We are very pleased to welcome our first full-service restaurant chain, Yolks Breakfast to our portfolio of emerging brands. This particular brand reminds me of the days of Fresh, where we had a clear category leader in our hands in the very early days of the brand. Yolks is an ‘OG’ of the Vancouver breakfast scene and is by far the best breakfast experience I have ever had in Canada, so when given the chance to work with founding partner & renowned Chef Steve Ewing, we just had to do it”, said Sean Black, Chief Investment Officer of Happy Belly.
“We look forward to working with our new partners and helping build Yolks into the leading nationally recognized breakfast chain. New franchised locations are already being sourced through an aggressive Canada-wide franchising program. This transaction is aligned with our strategic plan and goals of delivering shareholder value through accretive M&A. We anticipate accelerating organic growth beyond the (3) three current locations.
About Yolks Breakfast
Chef Steve Ewing is a strong proponent of breakfast – it’s his favourite meal of the day – which is why its so important to him and why he takes so much care and puts so much effort into its menu. Not only are the eggs free-range, but the bacon is local and the hollandaise isn’t some quickie version, but the real deal, just one fast whisking away from le Cordon Bleu. Even the Dijon is made in-house!
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: VGANF) (“Happy Belly” or the “Company”) is a leading consolidator of emerging food brands.
Happy Belly Food Group
Chief Executive Officer
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